Cushions & throws handmade in Morocco
Website creation, online shop implementation, press curation, maintenance, social media content
The online shop is at the heart of the website as it represents the main sales channel for the business. The website is conceptualised in a way, that the customer can either go directly to the online shop or gather some more information and then go to the shop - there is many different paths that can be used but they are all focused on enabling the customer to buy easily, swiftly and efficiently.
The layout of the shop is mobile optimised and can easily be changed if special products need to be featured more prominently. The set-up of the shop allows for easy inventory handling, automated emails to customers, abandoned cart advantages, customer base management and many other features to be used.
The "Quick View"-feature has been inserted for additional comfort in the customer journey.
The "Quick View"-feature enables customers to see a pop-up of the most important product information and let's them add it to their cart with only one click.
Customers can also decide to view the full product page.
This feature is enable across the entire online shop and website of Anna Cox Cushions and gives customers an easy shopping experience.
The full product page features essential product information, drop-down selection of possible variations (if applicable), as well as similar products. A comprehensive product page gives customers a better understanding of the context of the product and similar products within the brand's catalogue.
If a product is sold out, then instead of the similar products, a form has been installed, where customers can pre-order the sold out product for delivery within 3 weeks. The administrator is then notified about such pre-orders.
The entire website tells the story of how Anna Cox Cushions was founded and what the brand represents. The pink ribbon leads the customer through the website, and open the many doors that tell this beautiful brand story.
Details about production, inspiration and creation can also be found including beautiful imagery.
With the beautiful products often being featured in blogs and press outlets, an interactive blog was created where each coverage can be featured individually. A feed is integrated into the homepage layout, where the most recent features are always shown.
Using a blog layout enables us to categorise the various features and creates an interactive and bold layout for the customer to enjoy.
Events are also presented in this section, with an easy-to-adapt sidebar menu.
The goal is to make it easy for people to get in touch and stay in touch. Subscribing adds the customer the newsletter mailing list. The newsletter is based on the products, promotions, features, stylings tips and many other exciting news.
The entire website layout is clean and simple, with black and white as the main base elements. Based on this clean layout, the colour pops are coordinated to the colours of the products and provide the bright, beautiful and fun contrast colours that guide the user to the website. The stunning imagery of Anna Cox Cushions is used throughout the website in various sizes, formats and ways to create as many touchpoints as possible for the user.
The website is optimised for all mobile and desktop devices in order for customers to be able to access Anna Cox Cushions at any time and from all their devices. Products can be ordered when shopping from your mobile phone as well.