Fashion & Interior Concept Store
Website redesign, weekly content maintenance & newsletter strategy
Weekly content updates on new brands, events, collections and more related to in-store and newsletter activities.
Bi-weekly updates with Graubner Concept team about upcoming promotions, website updates and general branding positioning.
www.graubner-concept.de is the lively brand extension of the Graubner Concept store. All things happening in store also happen on the website and enable the customer to be an active member of the community.
Conceptualisation of bi-weekly newsletters linked to promotions, brand updates, event invitations and other communication purposes.
The newsletter serves as direct communication tool with the community, often featuring exclusive offers and hereby promoting the active link between the website and the store - they are both channels of the Graubner Concept philosophy and must therefore work closely together in order to maximize their potential reach and impact.
The website is optimized for all mobile and desktop devices in order for all customers to be able to get updates on new brands, collections and events wherever they are.